Tourism South East (TSE), which is the NGO promoting and supporting the tourism business and destinations in South East England. In order to promote tourism destinations to Chinese tourist communities, we were appointed as a PR agency to provide end-to-end event management and marketing services in March 2018.
We proposed a holistic campaign involving event logistics, social media marketing and PR to introduce the destinations and tourism resources to a number of Chinese media outlets.
We managed venue sourcing, media invitation, programming and Chinese marketing content creation. A number of tourism managers from South East England were also invited to present tourism attractions in this region. This event contributed significantly towards the regional tourism business during the summer of 2018.