In order to celebrate the 45th anniversary of the establishment of diplomatic relations between China and the UK, we invited Macbeth and Cooking a Dream performances, which were directed by Huang Ying, one of the most inspirational young artists and writers, to Southwark Cathedral and Chelsea Theatre. Audiences fully filled the theatres during four plays and have also sent excellent feedback to these two dramas.


Nouvelles d’Europe have delivered end-to-end performance management, including artist invitations, group travelling services, theatre and supplier liaison, marketing in London and onsite logistics. Also, we have gained vital experience in managing oversea performances. As a result, a number of theatres got in touch with us to enquire about performing these dramas. We have successfully promoted Chinese culture in the UK through vibrant engagement with local audiences.

Categories: Case Study