Brief In March 2017, UKzone worked with the film crew of “Chinese International Student” to successfully deliver a series of UCG campaigns, including ‘Miss UK University Chinese Pageant’. The purpose of the ‘Miss UK University Chinese Pageant’ competition was to create more opportunities for international Chinese students in the UK Read more…
Brief ‘Who’s Still Standing’ is one of the most famous and popular TV programmes of head-to-head trivia battles in China. In order to recruit Chinese contestants from universities around the world, we were appointed to plan and deliver the marketing campaign among Chinese communities in the UK. We have also launched an Read more…
Brief In order to celebrate the 45th anniversary of the establishment of diplomatic relations between China and the UK, we invited Macbeth and Cooking a Dream performances, which were directed by Huang Ying, one of the most inspirational young artists and writers, to Southwark Cathedral and Chelsea Theatre. Audiences fully filled the theatres during Read more…
Brief Tourism South East (TSE), which is the NGO promoting and supporting the tourism business and destinations in South East England. In order to promote tourism destinations to Chinese tourist communities, we were appointed as a PR agency to provide end-to-end event management and marketing services in March 2018. Strategy Read more…
Brief In April 2016, UKzone wrote and published an article on the Huawei P9 London conference, which went viral on WeChat. To date, it has been viewed almost 4,600,000 times, and has been reposted by over 100 mainstream media outlets. This not only reflects our professionalism and capability in capturing Read more…
Brief The second Sino British Summit took place on the weekend of the 24th of March 2018. Speakers and attendees filled the Rosewood Hotel with a lively discussion on the fast pace of digital developments and their impacts on finance, education, politics, and e-commerce both in China and the UK. Read more…
Brief The best and authentic Chinese food should be recommended by the Chinese! In the summer of 2017, we used our WeChat platform UKzone’s icon, Mr. Panda, to interact with readers in the participation of voting the most popular Chinese restaurants in London with an influential awareness among the Chinese community. The Read more…
Brief On the 16th of June, 2018, the Formula 1 Powerboat Championship (F1H2O) ‘China Day’ event was successfully held in CentrEd at Excel London. Although F1H2O is one of the largest international motorboat racing competitions, F1H2O is not well known in China and among the Chinese community in the UK. With Read more…
Brief On 29th September 2018, the first “2019 UK Chinese Society Fair” initiated by Nouvelles d’Europe (UK edition) and co-organised by Oushidai was held at the China Exchange in London’s Chinatown. This event has been supported by the Chinese Embassy in the UK and the Chinese Students and Scholars Association. Read more…
Brief While marketing to China focuses more on increasing brand awareness and changing consumer behaviours, Chinese public relations is difficult to focus: as when consumers know a little/are not too familiar with your organisation/brand, having key Chinese media exposure will greatly improve consumer perception to build brand trust. On 30th Read more…